Starbucks strategic plan

Introduction Star Bucks Corporation began its operations in 1971. It has invested in restaurants and has grown to become a leading global company. In order to understand its success, it’s important to analyse its market environment while taking into consideration its industry processes.Advertising We will write a custom essay sample on Starbuck’s strategic plan specifically for you for only $16.05 $11/page Learn More Implementation Plan Due to its profitability and a positive forecast in revenues, the company has implemented some expansion plans of the company as the coffee market continues to grow both in its current market and other new untapped markets. Due to this, the company has been working on the principal that the key of tapping new customers is the â€Å"convenience of the company’s geographical outlet. Therefore, it began an ambitious plan of clustering its outlets so as to have a superior presence in a certain location. Due to its success, the company has continued implementing this plan by also focusing on different types of customers thus, there are outlets targeting pedestrians while others target motorists and so on which is a symbol that Starbucks still has a wide untapped customer base which would increase the company’s profitability and market. Objectives The objectives of Starbucks are to create Starbucks as the leading outlet of the premium coffee around the globe while upholding uncompromising ideals as it grows. Starbucks recognizes that its objectives cannot be accomplished without defined strategies, which the firm aims to attain and set forth ideals, which guide the decision makers in their work (Harper, Mullins Orville 2006). Action Items The actions items of Starbucks are: Provide a better workplace atmosphere and treat each other with esteem and self-respect. Appreciate diversity as an important constituent in its approach to business. Apply the best principles of quality to the procuring, preparing and fresh delivering of its products. Create passionately happy clients all times. Impact positively to its environs and the locals. Understand that profitability is important to its future accomplishment. Milestones and a Deadline Tasks and Task Ownership Starbucks is an international company and has a wide market base operating in various market environments. Due to its global presence, it has an extensive brand recognition allowing it to have a bigger customer base. One of the strategies that the company has used to maintain its lead in the very competitive market is by use of its innovation and research which has being a milestone for it.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company has always managed to come up with innovative products, prices and marketing schemes that have kept it in successful overtime. Also it has been able to attract and retain competent employees over the years, who have been a major contributor to its success. Resource Allocation Starbucks allocates optimal its available resources to achieve its recognition and brand image. It has developed principles that act as a guideline in resource allocation. Starbucks applies the best principles of excellence to the procuring, preparing and freshly delivering its coffee, and thus it needs to utilize its resource optimally. One of its invaluable resources is its human resource. Starbuck has been able to attain and retain a highly competent and motivated, labor force, because of its attitude towards its employees. It remunerates its employees considerably and gives them incentives to motivate them and make them more comfortable at the work place. Management Strategies That Would Enhance Successful Implementation Starbucks should enhance a stronger corporate expansion strategy. Starbucks should stick to its objectives and principles that have enabled it achie ve its milestones. Those principles are: a friendly workplace for its staff that creates cheerful, industrious staff with low labor turnover, which has a direct influence on the client’s experience and fulfillment. Also the management should be committed to providing a consistent environment and quality services not to be sacrificed at the expense of more stores, and hence its brand image and reputation. Forecasted Financials The company over the last 10 years has been profitable. In 2004, the company made over $ 5000 million in revenues which was a steady increase of 30 percent from 2003 and $ 600 million in operating profits which was also an increase of over 40 percent as compared to 2003. In addition, the company’s compounded annual growth also increased by 24 percent from the year 2000 to 2008. Therefore, from the above fiscal records, its evident that the company has a sound financial base thus enabling it acquires new investments and innovations. In addition, an alysed have forecasted that the growth in revenues and profitability is expected to continue in the same trend (Jargon 2009).Advertising We will write a custom essay sample on Starbuck’s strategic plan specifically for you for only $16.05 $11/page Learn More Risk Management Plan As firms expand they are mostly tempted to focus more on the increasing productivity and establishments, at the expense of its products quality and brand reputation. Starbucks should not compromise the quality of its products by aiming a larger customer base, which it cannot satisfy with its current resources. It should expand systematically, considering its available resources and long-term goals. Contingency plan To take care of any in eventualities in its long term plan, Starbucks has come up with a contingency plan. This contingency plan would address any anticipated events in the future that would affect its business and the remedies that can be put in place earlier or at the time of the crisis. So in case of any crisis arising or seasonal variations in the business, its operations would go on smoothly and it would be able to absorb any shocks without drawing back its operations. References Harper, B., Mullins, J. Orville C. W. (2006). Marketing Management: A Strategic Decision-Making Approac,. Sixth Edition. New York, NY: The McGraw-Hill Companies Inc. Jargon, J. (2009). Starbucks Takes New Road With Instant Coffee — Company Launches Marketing Campaign and Taste Challenge to Tout Its Portable, Less Expensive Product Via. Wall Street Journal. Web. This essay on Starbuck’s strategic plan was written and submitted by user Griffin Hurst to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Comparing Childrens Books

Comparing Childrens Books The introduction The fundamentals of the books While comparing children’s books, I would like you to become familiar with the history of their appearance. Thus, the first book I want to discuss is The Lion, the Witch and the Wardrobe written by famous novelist C.  S. Lewis. It should be pointed out that a fantasy novel was written in the early fifties. Generally, I would like to state that the plot of the novel is to be considered in relation to socialization issues.Advertising We will write a custom essay sample on Comparing Childrens Books specifically for you for only $16.05 $11/page Learn More The second book I want to analyze is Harry Potter. This book is of the same genre as the previous one. It is a fantasy novel written by J. K. Rowling. Generally, there are seven books written about the adventures of a wizard – Harry Potter. In my opinion, the key themes of the novel seem to be culture, identity and power. The body The Lion, the Witc h and the Wardrobe There is a need to consider the importance of each book in detail. Let’s start from the novel written in 1950. I would like to draw the readers’ attention to the fact that Lewis’s book can be analyzed from different perspectives. For instance, the list of the characters the author provides us with, gives us an opportunity to suppose that there are the gender roles the novelist created, which form the children’s views in relation to the basic characteristics both sexes should possess. In other words, one can make a conclusion that sex differences in the novel The Lion, the Witch and the Wardrobe seem to be one of the most important themes, which should be analyzed. So, the main characters the author describes in his book are Lucy Pevensie, Edmund Pevensie, Susan Pevensie, Peter Pevensie, The White Witch, Tumnus, The Professor, Mr. and Mrs. Beaver, Maugrim, Father Christmas, Mrs. Macready, and Giant Rumblebuffin. Generally, Lewis said tha t the main character of his story was Peter Pevensie. In my opinion, this character seems to be special, as his intentions to protect his siblings play a significant role in children’s comprehension what a real man should be.Advertising Looking for essay on comparative literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More In other words, it is obvious that the author relies on a special psychological approach, which forms and determines the children’s attitudes in relation to the intrinsic characteristics of males. The fact that the events described in the book took place during the World War II allows us to suppose that the author wanted children also to become familiar with the realities of life. Thus, it seems that, on the one hand, the novel is fantastic, it is written for children to entertain them; on the other hand, a fantasy novel is a serious book, as it forms the world view of children. Anderson is of the opinion that â€Å"books open up new worlds to children. Books expose children to a variety of experiences they might not otherwise have been subjected to in their own lives† (2). Taking into account this statement, one can suppose that the novelist’s fantasy is an effective way to familiarize children not only with their own culture, but also with another one. To my mind, there are magic depictions, which are mostly associated with various cultural issues. Of course, it is also necessary to state that the reflection of the relations between the main characters is extremely important, as such method has a social power. Another important point I would like to highlight is the so-called society function the author popularizes in his novel. First of all, it should be pointed out that most of children’s books are written to help children accept society functions they are to perform. Thus, Lewis’s novel is not an exception. It helps identify emotions and s hows the ways other people are to be treated. Harry Potter When speaking about another book – Harry Potter, I would like to add that J. K. Rowling’s depictions seem to be more real. Moreover, the novel about a wizard is recognized to be an important socializing tool. While The Lion, the Witch and the Wardrobe is based on the basic societal functions the author wants his little readers to become familiar with, Rowling’s novel represents new societal changes. This fact cannot be regarded as unusual one, as numerous things do not remain constant over time. For this reason, it is necessary to state that the key ideas of the books of the same genre are different, as the process of constant development cannot be neglected or avoided. Both books are considered to be extremely popular. Thus, according to an American weekly magazine Times, the novel The Lion, the Witch and the Wardrobe was included into the category TIME 100 Best English-language Novels from 1923 to 2005 .Advertising We will write a custom essay sample on Comparing Childrens Books specifically for you for only $16.05 $11/page Learn More When speaking about Harry Potter, there is a need to point out that more than 375 million copies of the novel â€Å"have been sold worldwide. This overwhelming success demonstrates that people all over the world feel entertained by the series and indicates strong positive parasocial relationships with the protagonist in readers from very different (cultural) backgrounds† (Schmid Klimmt 253). Of course, I cannot say that there are no similar features in the novels. For instance, I would like to draw the readers’ attention to the fact that socially constructed gender distinctions are present in both books. One more important aspect I would like to highlight is the plot of both novels, which influences children’s perception. Thus, one is to keep in mind that the events, which are described in both books im pact on the way children see images of themselves. Moreover, it is also obvious that the illustrations the authors provide their little readers with influence the way children comprehend stereotypical roles of the main characters. In other words, the book written in the early fifties and one written within the past 10 year show good traits of character a person is to possess. Thus, the main characters both authors describe are considered to be kind, brave, honest, responsible, etc.; while negative characters are recognized to be totally different. They are greedy, dishonest, irresponsible, etc. The importance of social class, which both authors touch on in their novels, cannot be omitted too. For this reason, when analyzing the plot of the novels, I have understood that children took into account the so-called individual responsibilities of the main characters, but not their social status. Generally, children are mostly interested in the actions the main characters are to follow to achieve their aims. Liberal feminist theory seems to be another important aspect, which is to be highlighted. Thus, I have to state that gender stereotypes influence children’s comprehension of gender roles. In this case, one can speak about the so-called child stratification. The conclusion So, in my opinion, the objectives both authors wanted to achieve were successfully completed. The main difference between the two novels of the same genre is the so-called time period the books are written within.Advertising Looking for essay on comparative literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More Moral and ethical principles seem to be the key aspects Lewis and Rowling wanted to highlight. Generally, it is an old truth that good wins evil in all the times. Moreover, children should also understand that it is not so easy to overcome the difficulties; however, if the characters show patience, they will always succeed. For instance, Allyson Foreman says that a wizard Harry Potter is considered to be the so-called role model; and â€Å"in fact, serves as an excellent model for leadership. Further, Harry’s actions convey a deeper meaning about the importance of moral and ethical development through a comparison of stages in the young character’s life† (22). The same can be said about the main characters of the novel The Lion, the Witch and the Wardrobe. When comparing the novels, it becomes obvious that both authors depicted the issues, which were interesting and important within certain time period. In spite of the fact, however, one is to keep in mind that new changes will always occur, and thus, new realities will be described and analyzed. The only thing, which can be probably constant, seems to be the principal goal of the main characters. The struggle of opposites will always exist, as without evil there will be no evolution. For this reason, all the events, which the authors describe in their novels, are extremely important to understand that the reality can be changed. Anderson, Angela. Power Disparities and the Structure of Childrearing: A Content  Analysis of Bestselling Children’s Books, 2011. Web. https://scholarworks.gsu.edu/. Foreman, Allyson. The Boy Who Lived To Lead: An Analysis of Harry Potter’s Moral  and Ethical Leadership Development, n.d. Web. Schmid, Hannah, and Christoph, Klimmt. A Magically Nice Guy: Parasocial  Relationships with Harry Potter Across Different Cultures, 2011. Web.

An Epidemic of Food Poisoning Essay Example | Topics and Well Written Essays - 1250 words

An Epidemic of Food Poisoning - Essay Example The etiological agents for this epidemic of food poisoning is bacteria (Emedicine, 2008). Bacterial food poisoning agents such as salmonellae, staphylococcus aureus, bacillus cereus and vibrio cholerae are all possible etiological causes for this instance of food poisoning (Emedicine, 2008). Other agents such as E. coli and shigella are precluded because the symptoms enlisted in the case study do not corroborate with those that are manifest by victims of these latter food poisoning agents (Emedicine, 2008). The E . coli/shigella combine produce symptoms that are hemorrhagic in nature, symptoms that are absent from those listed in the case study. Among all these bacterial agents one viral agent can be included - Norwalk virus. The symptoms manifested by victims of norwalk virus poisoning corroborate exactly with those manifested by the victims of the case study epidemic (Emedicine, 2008). It was definitely food infection as enlisted bacterial or viral agents are harmful only when a substantial number enters the host's, usually humans and primates, body and multiplies and starts secreting toxins that adversely affect the host physiology. In contrast, toxification of food is usually a phenomenon that is caused by toxin producing agents like some varieties of mushrooms (Emedicine, 2008). ... Answer 2: It was definitely food infection as enlisted bacterial or viral agents are harmful only when a substantial number enters the host's, usually humans and primates, body and multiplies and starts secreting toxins that adversely affect the host physiology. In contrast, toxification of food is usually a phenomenon that is caused by toxin producing agents like some varieties of mushrooms (Emedicine, 2008). Toxins in food like large game fish can also be induced by such fish feeding on dinoflagellates like algae (Arnold, 2007). This is a source of ciguatera poisoning (Arnold, 2007). Another common source of food poisoning through toxicity in fish is scromboid poisoning associated with dark meat fish such as tuna, albacore and mackerel (Patrick, 2007). These are precluded in favor of food-borne infection by bacterial or viral agents because of lack of appropriate symptoms and duration of such symptoms. Question 3: How did the food get contaminated and which item was contaminated Answer 3: Careful study of the data attached with the case study reveals some facts. The data is of the symptoms evidenced in each person who attended the dinner at Port Allen, Louisiana, and the particular items of food each consumed there. The data also includes the particular hour and day on which the symptoms started developing and their duration. When the data set was scanned with an elimination method in which each item was scanned against persons who had eaten it and had developed the telltale symptoms - diarrhea, cramps, weakness, nausea, chills, headache, fever and vomiting - there was no clear indication that any one food item was responsible for the infection outbreak. This is quite in corroboration with what the initial laboratory analysis had revealed - that most of